Watch and learn as haircolor icon Beth Minardi reveals three new applications designed to deliver gorgeous, fashionable color that will keep your clients coming back for more. Plus, every technique features Beth Minardi Signature shades, providing the exact color formulas you need to elevate your reputation as a star colorist.
Introducing three new color techniques from Beth Minardi Signature®:
- Modern Ombré
- Rolodex Wrap
- Rewind Wrap
“Create the legendary color results you’ve always dreamed of. Beth Minardi Signature delivers the product and information you need to color with confidence. At last, the success you deserve is at your fingertips!” —Beth Minardi (Creator, Beth Minardi Signature®)
Get to know Beth
Beth Minardi, a renowned hair colorist considered by far the top expert in her field, and the authority by many in the industry; she is an internationally acclaimed salon colorist, educator and product consultant, and recognized as one of the world's leading experts in color. In 2010 alone she was named the hair color expert and positioned as the main draw to the professional industry's go-to source for professional tips, trends, education and everything hair, BehindTheChair.com, and honored as the Professional Beauty Association's “Icon” at its Legends & Icons gala. Considered the best color educator by many, she’s been further tapped by BehindTheChair.com to be the first instructor at their new Academy in Chicago.
Most recently Minardi was once again nominated Best Color Educator of the Year for the 2013 Stylist Choice Awards, a distinction she won in 2012 and was also nominated for Best Platform Artist of the Year. Beyond the accolades and awards, Minardi has become a true master and teacher, imparting her years of experience and knowledge to countless professionals across the country.
“Beth Minardi is truly one of the world’s leading colorists and unquestionably the best color educator in the industry. I have admired Beth for many years for both her skills and professional integrity,” states Sara Jones, Joico Senior Vice President and General Manager.
In 2011 this partnership grew to encompass Joico’s management of Minardi™ Luxury Color Care, with Beth leading the creative direction and educational efforts. Together, Joico and Beth will continue to elevate the technical, business building and creative skills for salon professionals to unprecedented new levels. Adding to this partnership and debuting in January 2013, Minardi launched the very first line of professional hair color by a woman, Beth Minardi Signature®. Created by Minardi herself, she offers up fifty-six shades that are tailored for the colorist who wants to elevate their coloring to an art form and increase their business too. And in 2014 Beth Minardi Signature will expand with 19 more shades. Ever a business savvy woman, Minardi offered these shades and coined them her, “money-makers!”
Of her partnership with Joico, Minardi says, “I am honored and excited about my relationship with Joico. I would never stand behind a product that I didn’t believe in 100%. I truly believe in the quality, performance and creative scope of Joico’s Vero K-PAK Color, and I am thrilled that through this great partnership, Beth Minardi Signature® shades and Minardi™ Luxury Color Care will be available to a much wider range of color professionals, and to create exciting and innovative new products to serve colorists and their clients.”
Renowned by professional colorists and sought after by discriminating celebrities and socialites, master hair colorist Beth Minardi has dedicated her career to elevating salon color to an art form. Throughout her career Minardi has worked with notables including Cameron Diaz, Brad Pitt, Julianne Moore, Katrina Bowden, Kirsten Dunst, Evan Rachel Wood, Edie Falco, Christie Brinkley, Matt Dillon, Faye Dunaway and Rene Russo. Minardi continues to be a leading color care expert, educator and colorist for coiffure-conscious clients who expect nothing but the finest level of service. Her education and imparted expertise—including live seminars, workshops, DVDs, books and special events— is considered state-of-the-art by colorists across North America.