Internationally acclaimed salon owner and beauty industry icon Jerry Gordon was constantly creating, teaching and giving back to the professional beauty community he loved, all throughout his 50-year career. And, he was a savvy businessman every step of the way. He made a good living doing hair at J. Gordon Designs in Lincoln Park in Chicago, and he wanted other hairdressers to make—and keep!—good money, too.
Here, in a powerful video premiered at the Intercoiffure Atelier weeks before his November 2015 passing, Gordon summarizes key changes in the beauty business over the past five decades, and how those shifts have impacted salon economics, with advice on how salons and stylists must continue to adapt. (Of his many beauty and business achievements, Gordon may be best known for pioneering and sharing the “Double Shifting” salon method.)
To continue spreading Gordon’s salon wisdom and practical advice among current and future salon professionals, his wife and salon co-owner Karen Gordon is making this video available to salon professionals, with proceeds supporting the presentation of Intercoiffure America/Canada’s Artistic Team at the World Congress in Shanghai.
Bonus content: “How to Use Money”
With every download of “History & Economic,” purchasers will receive a special, free gift of another Jerry Gordon video session—“How to Use Money”--focusing on best practices for salon owners to leverage money and assets to keep growing their businesses steadily and wisely.
Learn more about Jerry
Gordon was an active, respected and much loved member of the professional beauty community. He served as past president of the board of directors of Cosmetologists Chicago and its America’s Beauty Show, and as past vice-president of Intercoiffure America/Canada. A master hairstylist, his work appeared in Vogue, MODERN SALON, Harper’s Bazaar, Mademoiselle and Allure. As a salon business leader and educator, he was featured in MODERN SALON, SALON TODAY and at many industry events. For more information about Gordon, his life and legacy, please see MODERN SALON’s tribute online "Industry Mourns Jerry Gordon: salon owner, business leader, educator", a column from Pulitzer-Prize winning writer and Gordon client Mary Schmich in the Chicago Tribune and his obituary published by the Tribune.