David Stanko Shows Colorists
How to Have Clients for Life—as a Lifestyle Colorist.
“Lifestyle Coloring,” from David Stanko, Haircolor Consultant for Redken and colorist at Cutler Salon NYC, explores the “or” in haircolor, going beyond expected techniques to business building and client keeping.
Most colorists attract clients who are similar to them in age and lifestyle. It’s only natural. But by breaking out and becoming a Lifestyle Colorist, they can have a more diverse clientele and a continuous client flow for life.
In “Lifestyle Coloring,” David Stanko shows how it’s done. Using New York City as a backdrop, he explores the lifestyles every colorist should know, based on trendy “Downtown,” business-minded “Midtown” and sophisticated “Uptown” clients. Every colorist has potential clients who fall into these categories. The trick is to attract and satisfy them. How?
Watch. Learn. Repeat.
In “Lifestyle Coloring,” colorists will learn how to:
- Attract clients from lifestyles other than their own, using their current client base
- Use cultural insights in order to relate to different lifestyle segments
- Develop a signature style, using David Stanko’s Pasta Method of highlighting
- Customize color techniques and specific formulas that are lifestyle-tailored
- Book and re-book, based on what different client groups prefer
Why should any colorist’s career (or salon’s income) be dependent on the economic ups and downs of a single segment of the population? With David Stanko’s “Lifestyle Coloring” DVD, 20-year old trendsetters can learn to communicate with the uptown crowd, those who have been in business for decades will discover how tap the youth market and every colorist will master ways to attract the lucrative business client.
The future of coloring is in being a Lifestyle Colorist, who customizes for individuals. Learn how with “Lifestyle Coloring.” It’ll help you grow your business—for life.