“Episode 3: Marketing that Builds Traffic and Images” delivers the foundations and strategies of implementing a competitive and effective marketing campaign. This chapter will equip you with the tools destined to continually fill the chairs of your salon. Learn the proper mindset regarding overall marketing disciplines, strategies for research, social media initiatives, networking, taking advantage of various media channels, cross-marketing, PR, value-added marketing and branding.
Featured industry experts include: Reg Law of PR at Partners Salon, which has over 15 locations; Roger Peter of Peter Conte Salon, one of the most respected salons around in New Jersey; Bonnie Waters, of the Changes Salon & Day Spa, which employs over sixty stylists, among others! Entrepreneurs with a keen business acumen such as Tony Hsieh and Robert Richman, the Founder and former Culture Strategist, respectively, at Zappos.com, Jay Goltz of Artists Frame Services, the world’s largest framing store; Chris MacAskill, Co-Founder of Smugmug.com, one of the largest photo sharing sites; Megan Duckett, the Founder of Sew What, a multi-million dollar international event design firm; Bill Bass, Founder of Fair Indigo, and formerly CEO of Lands’end catalogue company, provide input on running and growing a successful business.
Get to know TeleTime
TeleTime is the producer of the “Salon Success” business video series and symposiums. The program has experienced a following of over 5,000 growing salons from around the world. TeleTime has produced over 1,000 business programs targeted to the national entrepreneurial community working with Inc. Magazine, Black Enterprise, BusinessWeek, Fortune, The SBA and others. We have realized an invaluable methodology of delivering this type of business building education. Check out this short preview announcing the re-launch of this series and what some famous salon owners are saying about it. Also each episode has a short free look at some of the content.
These revamped “Salon Success” business building programs are unparalleled within the industry. Each program is the result of over 30 hours of content cherry-picked to create approximately 35 minute videos of jam packed business building education. Further, each program features a multitude of highly successful Salon Owners, with external industry Fast Growth Entrepreneurs sharing relevant eye opening education and clips from past Salon Success business all stars.
EPISODE 1: Hiring and Motivating Employees
EPISODE 2: Enabling Employees To Do What They Gotta Do
EPISODE 4: Customer Service that Creates Raving Clients