As we planned MODERN’s August issue, which features new and rising talent, it would be impossible to not focus greatly on social media as that is where talent, these days, is first noticed by the masses.
Although our Ones to Watch section skews heavily toward Instagrammers—as is the nature of this visual industry—our editorial team scoured all the platforms to put together our social media “must follow” list. Although this list isn't complete, it's a good sampling of the work, advice and education that can help you "make it big." (Want to catch the eye of a MODERN editor? Make sure to follow @modernsalon and hashtag #modernsalon.)
While we were judging Goldwell’s Color Zoom competition with social media king Guy Tang he taught us about Periscope, the Twitter-powered app that has gained millions of users for its engagement/entertainment factor. (Consider it the FaceTime app that lets users live-stream from their phones while viewers comment and engage in real-time.). We didn’t want to miss out on the fun so we joined right away. And when we got a notification that updo and bridal stylist Heather Chapman (@heatherchapmanhair) was live, we were able to join the stream and tell her, and her army of fans, that she was our cover artist. It was an emotional and exciting moment for all of us!