Professional Permanent Waving – My Way is an informative and interactive DVD that assumes YOU, the Artist, know the basics of Permanent Waving. PPW - My Way is designed to launch you into the creative knowledge and techniques that money-making texture brings to modern hair designs. You will establish your own point of difference in today’s highly competitive professional salon industry, differentiating yourself from your competition while exceeding your client’s expectations. Think More, Create More, Earn More!
Get to know Joe:
Joe Santy has been an International Guest Artist for over thirty-eight years. His clients have included Matrix Essentials, Dennis Bernard, Inc., Helene Curtis, Nexxus, Obliphica, Liqwd, Olaplex, QVC and a host of distributors. Speaking worldwide on chemical texture, he is the author of Professional Permanent Waving – My Way (now available on DVD) and co-author of Passionate Salon Professionals with Dr. Lew Losoncy. He has appeared on New York One, CNN and CBS; his work has been featured in all of the US Beauty Trade magazines as well as consumer magazines. He was recently in the first issue of Dr. Oz-The Good Life magazine.