By hiring a marketing manager and developing a team that focus on constant, consistent and targeted marketing initiatives, Salon Rootz' Sheila Barco and Jennifer Tryon develop a national brand and maintain steady growth year after year.
The STAMP of Success
Just in time for planning season, the 2016 STAMP (Salon Today's Annual Marketing Program) delivers 39 proven marketing and promotioal ideas in 22 different competition categories.
From Blo's edgy hotel marketing ad to Gene Juarez's in-salon magazine, STAMP's traditional marketing section covers print ads, direct-mail pieces and magazines.
A look at the hot category of electronic marketing, including the year's best salon and spa websites, email newsletters, blogs, videos and social-media strategies.
From Salon Art-Tiff's Food Truck Nights to Charles Penzone's Pretty Little Perks, this category looks at overall marketing campaigns.
Branded Salon Materials
FRom Red 7's Share a Coke idea to Paris Parker's VIP client recruitment cards, this category studies the marketing components that promote the salon brand, from service menus to employee recruitment materials.
In Culture Corner, Ginger Bay's Laura Ortmann takes her team to the ballgame for a little morale-building retreat; the Sheratin Carlsbad Resort and Spa designs a special massage for seasonal allergy sufferers; and Bliss Salon's Sharon Overton shares her success with the direct-mail company.