In a rousing team competition, emerging salon leaders - 30 years and younger - from the 2 to 10 Project create blueprints for strong salon cultures. Contemplate these insightful ideas from the salon owners of the future.
Games Salons Play
Salon owners liven up dull staff meetings with adaptations of TV game shows, while fostering teamwork and reinforcing product education.
Riding the Airwaves
Coral Pleas and her Cutting Loose Salons get the bang for their marketing buck with a mutually beneficial relationship with a local ABC affiliate that is turning her team members into local celebrities.
STAMP's Best and Brightest
Going strong in its sixth year, the Salon Today Annual Marketing Program received a record number of entries, making it tough to select this year's 43 winners. Get ready for some proven inspiration for your 2018 marketing plans.
In Culture Club, Juut Salonspas and Paris Parker mark milestone anniversaries with innovative marketing programs; Eufora launches VisionQuest, a mindfulness learning retreat for owners; Blo's Bryan Nunes previews SnapSnip, a virtual consultation tool; and SALON TODAY offers photography tips for owners interested in entering the 2018 Salons of the Year.
SALON TODAY goes to the races and parties like a rock star with the Salon Sisters - four women who met through the SALON TODAY 200 and have supported each other through the peaks and valleys of salon ownership for more than a decade.
Through Beauty Pulse, salon owners weight in on why they lose team members and the growing impact of the rental trend.