Curlicious, the 6th DVD in "The Aspire Tour" is Your Guide to Mastering Naturally Curly Hair!
“Fifty percent of North American women have natural wave or curl to their hair. For these women, texture is not a trend that comes and goes, it’s a lifestyle - and they’re looking for professional guidance on how to embrace it,” says Sam Villa. Naturally curly hair can be intimidating for stylists - it’s fragile, prone to frizz and unmanageability, lacks shine, it’s dry and it’s unpredictable. Villa addresses these facts, identifies different curl textures and covers everything from how to approach this hair type at the shampoo bowl, to cutting and texturizing techniques, to product application and finishing. Curlicious provides everything a stylist needs to know to professionally treat, cut and style curly hair and how to educate her clients for at home care.
Wavy, Curly/Springy and Spiral/Kinky hair all differ in density, curl pattern and frizz factor. Understanding the nuances of each texture within the naturally curly hair type sets stylists up for success.
Sam Villa and his special guests, Redken Artists Danny Felstead and Gaby Miley, highlight do’s and don’ts, demonstrate techniques and utilize Redken’s new Curvaceous hair care and styling collection for curly hair. Redken’s Curvaceous and Sam Villa’s Curlicious DVD are a perfect combination for providing stylists the product, information, skills and poise needed to service naturally curly hair with confidence.
As part of “The Aspire Tour,” Curlicious was shot in a salon (Madison Avenue Salon and Day Spa/Phoenix, AZ), with real stylists on camera in a reality show format. Viewers get a front row seat and access to questions asked and tools used by Villa - Sam Villa Signature Series Shears, Brushes, Combs and Thermal Tools.
Get to know Sam:
Sam has more than 30 years teaching experience and is currently at the top of his game as Redken’s Education Artistic Director and Chairman of his own digital education and styling tools company. Part of the Redken family for the past 16 years, Sam is in constant demand at international and domestic trade shows and in-salon programs where his progressive teaching approach enables stylists to absorb new techniques quickly and for practical use in the salon. Sam is a lead Facilitator at the Redken Exchange in New York City where he teaches a variety of design and trend sessions to salon professionals from around the world. Sam is also part of the team that trains the entire Redken artist network worldwide.
Sam Villa now has a complete line of digital education and premium styling tools under his own name – designed and produced with career enhancing and ergonomic benefits for the stylist in mind. Digital media products include the critically acclaimed Aspire Tour DVD Series filmed in salons throughout the country. The Sam Villa line of styling tools includes his Signature Series shears, brushes and combs, the heat-styling Sleekr and Textur tools, the E-T.C. Light Ionic Blow Dryer, and other accessories for the salon professional. The Sam Villa DVDs are a Redken Artist Resource and can be viewed at samvilla.com. The Sam Villa brand of styling tools are available through Redken distributors and Salon Centric stores nationwide.
Sam graduated from Ponce Beauty School in San Mateo, California. Growing up in his Dad’s barbershop, Sam never considered the hair industry as a career choice until he saw his first hair show — and changed his mind. Sam went on to open Avant Hair Studio, an award-winning salon in the San Francisco Bay area, which he called home for 20 years.
Sam’s accolades include: Redken Platform Artist of the Year 1998; “Master of the Craft” Award from the Art & Fashion Group 1992; and finalist in the North American Hairdressing Awards — Classic Category 1991.